New year: what does it means for you? For me it means that the prices are going up. Less than a month ago [around December 20-23], I went to the local Dunkin Donuts to get a 6-pack of donuts and the price was $4.99 for 6. Went couple of days ago at the same location and the price is now $5.49. I bet thats not the only place where prices went up.