Wednesday, September 26, 2012

Dr. Pepper Tuition Giveaway

Last week during one of my courses, I overheard someone mentioning that theres free soda being distributed outside from the truck. So I went out to see whats going on. I figured that some promo truck was outside and that they are giving away their product, and I was right: Dr. Pepper truck was outside and there were "promoters" right next to it.

This Dr. Pepper promo thing is a part of their marketing campaign that is called Tuition Giveaway and it is geared towards college students. I am not really sure how it works, but all I know that some students got like $123,000 from Dr. Pepper company towards their tuition expenses.

There were plenty of Pepper cans in the back of the truck, but most of them were diet ones. The rest of the versions seemed do be underneath the diets, so I had to help myself and fish out the good ones (non diets).

I grabbed myself 2 cans: 1 regular and 1 cherry Dr. Pepper.

Lots of people seemed to be not minding the free soda.

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