Big Roll is a brand of toilet paper which is sold in Walgreens locations throughout United States, and I prefer using it over some other brands because it is cheap [compared to others] and is of good quality. Several days ago I began to ran out of my supply of 52 rolls of Big Rolls, which I bought around 2 years ago during one of their Thanksgiving Day promotions, so I went to Walgreens and bought 4 more. When I came home and began to stack them in the supply closet, I noticed something different about the new batch: the rolls were shorter than the old stock, so I read the text and found out that the product has been shrink-rayed:
Bigger one on the left and smaller one on the right.
Older, bigger roll.
Newer shrink-rayed, smaller roll.